When a business wants to boost its online visibility, they can meet with a local SEO consultant in Columbus, OH. The best consultants take steps to make sure that local businesses have a prominent spot in the rankings and appear in Google Maps and through organic searches. An SEO agency has extensive experience and understands what the search engines want to see in a website.
Does Local SEO Work?
An experienced local SEO consultant in Columbus, OH works with businesses to help them connect to their potential customers. They use several different strategies, including NAP syndication, optimizing the Google Business Profile page, and employing a focused strategy. NAP syndication gets the business name, address, and phone number in the most sought after local directories, and the Google Business Profile page is critical for getting discovered organically and in Google Maps.
Their strategy uses a focused campaign on the key products and services. This all ensures that a business is visible online so that customers find them.
In addition, a local SEO consultant in Columbus, OH cleans up the business website. They get rid of any broken pages, bad links, and messy or cluttered design so that websites are easy to navigate and contain unique and relevant information. The content contains the keywords and phrases that customers search, and it is useful information for visitors.
They also make sure that the business appears on high-authority websites, which shows Google that they are worthy of higher ranking. When an expert handles the SEO, they get results that are measurable for a business.