Successfully marketing online involves a combination of email marketing, social media marketing, search engine optimization (SEO), and more. It can be very difficult for established companies to keep track of all of the data behind those marketing elements and know whether those elements are effectively bringing in income for a business, let alone for a company with far less experience and less reputation. Learn what an ecommerce marketing dashboard is and how it can help below.
Ecommerce Marketing Dashboard: What It Is
An ecommerce marketing dashboard solutions is an overview of all of the key metrics and retail key performance indicators (KPIs) of a business. This includes many different types of important metrics such as sales, conversion rates, traffic sources (including how many and what sources they come from), and customer behavior on one’s site (whether they buy, sign up to a newsletter, leave the site and from what page they left, and more).
This information is usually presented in an easy-to-glance and an easy-to-understand format such as a pie chart or some other graphical form, since it is often easier for most people to understand such information when it is presented in visual form rather in textual or numerical form.
How Does An Ecommerce Marketing Dashboard Help A Business
A successful business knows what it is spending on marketing, advertising, and other promotional activities; it also knows when those activities are successfully turning into sales and when they are not. Such a dashboard can help a business know whether it is doing the necessary activities to keep the business profitable and to alert the business it should be changing tactics when those strategies are not working.
