Local search engine optimization (SEO) in Milwaukee is the process of getting your local business listed on Google, Yahoo or Bing. This article explains how to optimize your site for local searches.
Google, Yahoo and Bing all use algorithms to determine where your site appears in their results pages. These algorithms take into account several factors including your location, keywords used in your content, backlinks pointing to your site and even your competitors. The goal of SEO is to increase the number of visitors to your site.
In order to rank well in local search results, you need to focus on three main areas:
- Your address
- Content
- Backlinks
Your address
When users enter a keyword phrase into a search engine they are looking for businesses within a certain distance of their current location. In addition, they may also include a city name or zip code when searching. Therefore, it is important to provide accurate information about your business. Make sure that your physical address and phone number are correct. Also, add your street address to your About Us page.
Content
Make sure that your content is optimized for local searches. Include keywords in your title tag, meta description, body text and H1 tags. Use relevant content throughout your site such as blog posts, press releases, videos, photos, etc.
Backlinks
Links to your site from other websites are called backlinks. When someone visits another site and clicks through to yours, that action is known as a backlink. Backlinks are very important for ranking high in local searches. They indicate that other sites think highly of your site and therefore, they should be included in your rankings.
